Customer Knowledge Management : People, Processes, and Technology /
Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hershey : Information Science Reference,
2009
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9781605662596/GVRL?u=utm |