Develop Your Marketing Skills /
Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
London : Kogan Page,
2008
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9780749455644/GVRL?u=utm |