Develop Your Marketing Skills /

Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Richardson, Neil, 1963-, author 652233, Gosnay, Ruth, author 652234, Gale Group (Online service) 651863
التنسيق: software, multimedia
اللغة:eng
منشور في: London : Kogan Page, 2008
الموضوعات:
الوصول للمادة أونلاين:https://link.gale.com/apps/pub/9780749455644/GVRL?u=utm
الوصف
الملخص:Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.