SELLING Yourself to Others : The New Psychology of SALES /
At last, cutting-edge advice from two leading figures in the field of sales psychology! Kevin Hogan and William Horton not only reveal what compels people to buy, but also explain exactly how to tap into those desires. Using the authors' ten laws of selling, based on Hogan's nine laws of p...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Mumbai, India : Magna Publishing Co. Ltd.,
2003
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