The Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies /

The Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies /

Analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sha...

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Bibliographic Details
Main Authors: Finne, Sami, author 651998, Sivonen, Hanna, author 651999, Gale Group (Online service) 651863
Format: software, multimedia
Language:eng
Published: London : Kogan Page, 2009
Subjects:
Competition
Consolidation and merger of corporations
Consumers
Retail trade
Online Access:https://link.gale.com/apps/pub/9780749455798/GVRL?u=utm

Internet

https://link.gale.com/apps/pub/9780749455798/GVRL?u=utm

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