Encyclopedia of Major Marketing Campaigns.

An annual publication that profiles important marketing campaigns of the 20th century.

Bibliographic Details
Main Authors:	Riggs, Thomas, 1963-, editor 490733, Gale Group (Online service) 651863
Format:	software, multimedia
Language:	eng
Published:	Farmington Hills, MI : Gale, part of Cengage Group, 2007
Subjects:	Advertising campaigns Marketing
Online Access:	https://link.gale.com/apps/pub/9781414406077/GVRL?u=utm

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