Encyclopedia of Major Marketing Campaigns.

An annual publication that profiles important marketing campaigns of the 20th century.

Dettagli Bibliografici
Autori principali: Riggs, Thomas, 1963-, editor 490733, Gale Group (Online service) 651863
Natura: software, multimedia
Lingua:eng
Pubblicazione: Farmington Hills, MI : Gale, part of Cengage Group, 2007
Soggetti:
Accesso online:https://link.gale.com/apps/pub/9781414406077/GVRL?u=utm
Descrizione
Riassunto:An annual publication that profiles important marketing campaigns of the 20th century.