Encyclopedia of Major Marketing Campaigns.
An annual publication that profiles important marketing campaigns of the 20th century.
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Farmington Hills, MI : Gale, part of Cengage Group,
2007
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9781414406077/GVRL?u=utm |
| _version_ | 1826473134518173696 |
|---|---|
| author | Riggs, Thomas, 1963-, editor 490733 Gale Group (Online service) 651863 |
| author_facet | Riggs, Thomas, 1963-, editor 490733 Gale Group (Online service) 651863 |
| author_sort | Riggs, Thomas, 1963-, editor 490733 |
| collection | OCEAN |
| description | An annual publication that profiles important marketing campaigns of the 20th century. |
| first_indexed | 2024-03-05T17:28:39Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:609403 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:28:39Z |
| publishDate | 2007 |
| publisher | Farmington Hills, MI : Gale, part of Cengage Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6094032023-12-06T04:12:03ZEncyclopedia of Major Marketing Campaigns. Riggs, Thomas, 1963-, editor 490733 Gale Group (Online service) 651863 software, multimedia Electronic books 631902 Farmington Hills, MI : Gale, part of Cengage Group,2007engAn annual publication that profiles important marketing campaigns of the 20th century.Includes index.An annual publication that profiles important marketing campaigns of the 20th century.Advertising campaignsAdvertising campaignsMarketingMarketinghttps://link.gale.com/apps/pub/9781414406077/GVRL?u=utmURN:ISBN:9781414406077Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Advertising campaigns Advertising campaigns Marketing Marketing Riggs, Thomas, 1963-, editor 490733 Gale Group (Online service) 651863 Encyclopedia of Major Marketing Campaigns. |
| title | Encyclopedia of Major Marketing Campaigns. |
| title_full | Encyclopedia of Major Marketing Campaigns. |
| title_fullStr | Encyclopedia of Major Marketing Campaigns. |
| title_full_unstemmed | Encyclopedia of Major Marketing Campaigns. |
| title_short | Encyclopedia of Major Marketing Campaigns. |
| title_sort | encyclopedia of major marketing campaigns |
| topic | Advertising campaigns Advertising campaigns Marketing Marketing |
| url | https://link.gale.com/apps/pub/9781414406077/GVRL?u=utm |
| work_keys_str_mv | AT riggsthomas1963editor490733 encyclopediaofmajormarketingcampaigns AT galegrouponlineservice651863 encyclopediaofmajormarketingcampaigns |