ENHANCING HOTEL CUSTOMER LOYALTY THROUGH ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT AND INTERPERSONAL RELATIONSHIP /

ENHANCING HOTEL CUSTOMER LOYALTY THROUGH ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT AND INTERPERSONAL RELATIONSHIP /

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Bibliographic Details
Main Authors: Seyedhossein Nikou, author 654687, Harihodin Selamat, supervisor 487850, Rasimah Che Mohd Yusoff, supervisor 654195, Fakulti Teknologi dan Informatik Razak 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:
Customer relations
Consumer satisfaction

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