Marketing Research /
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. Th...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Harlow, United Kingdom : Pearson Education,
2019
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| Subjects: | |
| Online Access: | https://opac.utm.my/cgi-bin/koha/opac-detail.pl?biblionumber=612555 |