| Summary: | Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps you relate the material to the real world and your future career.
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