Marketing Research /
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. Th...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Harlow, United Kingdom : Pearson Education,
2019
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| Subjects: | |
| Online Access: | https://opac.utm.my/cgi-bin/koha/opac-detail.pl?biblionumber=612555 |
| _version_ | 1824459918539751424 |
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| author | Burns, Alvin C., author 181733 Veeck, Ann, author 656181 Pearson Education Limited (Online service) 647098 |
| author_facet | Burns, Alvin C., author 181733 Veeck, Ann, author 656181 Pearson Education Limited (Online service) 647098 |
| author_sort | Burns, Alvin C., author 181733 |
| collection | OCEAN |
| description | Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps you relate the material to the real world and your future career. |
| first_indexed | 2024-09-23T23:44:45Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:611868 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2025-02-19T04:49:25Z |
| publishDate | 2019 |
| publisher | Harlow, United Kingdom : Pearson Education, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6118682025-02-07T08:06:34ZMarketing Research / Burns, Alvin C., author 181733 Veeck, Ann, author 656181 Pearson Education Limited (Online service) 647098 software, multimedia Electronic books 631902 Harlow, United Kingdom : Pearson Education,2019©2019engWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps you relate the material to the real world and your future career.Includes bibliographical references and index.Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches you the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps you relate the material to the real world and your future career.Business and ManagementMarketingMarketing researchhttps://opac.utm.my/cgi-bin/koha/opac-detail.pl?biblionumber=612555URN:ISBN:B07R6B553M |
| spellingShingle | Business and Management Marketing Marketing research Burns, Alvin C., author 181733 Veeck, Ann, author 656181 Pearson Education Limited (Online service) 647098 Marketing Research / |
| title | Marketing Research / |
| title_full | Marketing Research / |
| title_fullStr | Marketing Research / |
| title_full_unstemmed | Marketing Research / |
| title_short | Marketing Research / |
| title_sort | marketing research |
| topic | Business and Management Marketing Marketing research |
| url | https://opac.utm.my/cgi-bin/koha/opac-detail.pl?biblionumber=612555 |
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