Marketing Research with R and Python /

"This book is developed for readers who want to learn about marketing research and its tools in R and Python. They have no or little experience in programming in R and Python, and want to learn what is necessary quickly, and be able to conduct marketing research and run tests easily in R or Pyt...

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Bibliographic Details
Main Authors: Lam, Howard Pong-Yuen, author 656302, World Scientific (Online service) 655444
Format: software, multimedia
Language:eng
Published: Hackensack : World Scientific Publishing Co. Pte. Ltd., 2023
Subjects:
Online Access:https://www-worldscientific-com.ezproxy.utm.my/worldscibooks/10.1142/13446#t=aboutBook