The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics /
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hershey, PA : IGI Global,
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| Subjects: | |
| Online Access: | https://www-igi-global-com.ezproxy.utm.my/gateway/book/318682 |