The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics /
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
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Bibliographic Details
| Main Authors: |
Teixeira, Sandrina, 1975-, editor 655945,
Remondes, Jorge, 1971-, editor 655946,
IGI Global (Online service) 631983 |
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| Format: | software, multimedia
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| Language: | eng |
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| Published: |
Hershey, PA : IGI Global,
[202
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| Subjects: | |
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| Online Access: | https://www-igi-global-com.ezproxy.utm.my/gateway/book/318682
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