The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics /
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
| Main Authors: | , , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hershey, PA : IGI Global,
[202
|
| Subjects: | |
| Online Access: | https://www-igi-global-com.ezproxy.utm.my/gateway/book/318682 |
| _version_ | 1824459978235183104 |
|---|---|
| author | Teixeira, Sandrina, 1975-, editor 655945 Remondes, Jorge, 1971-, editor 655946 IGI Global (Online service) 631983 |
| author_facet | Teixeira, Sandrina, 1975-, editor 655945 Remondes, Jorge, 1971-, editor 655946 IGI Global (Online service) 631983 |
| author_sort | Teixeira, Sandrina, 1975-, editor 655945 |
| collection | OCEAN |
| description | "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |
| first_indexed | 2024-12-08T04:43:34Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:612928 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2025-02-19T04:50:22Z |
| publishDate | [202 |
| publisher | Hershey, PA : IGI Global, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6129282025-01-15T01:51:47ZThe Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / Teixeira, Sandrina, 1975-, editor 655945 Remondes, Jorge, 1971-, editor 655946 IGI Global (Online service) 631983 software, multimedia Electronic books 631902 Hershey, PA : IGI Global,[2024]eng"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--Includes bibliographical references and index.Title Page -- Copyright Page -- Book Series -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Adopting Artificial Intelligence in Healthcare -- Chapter 2: Artificial Intelligence Applied to Digital Marketing -- Chapter 3: Artificial Intelligence in Relational Marketing Practice -- Chapter 4: Assessing the Intersection of Artificial Intelligence and Digital Advertising -- Chapter 5: How Artificial Intelligence (AI) is Transforming the User Experience in Digital Marketing -- Chapter 6: Is Persuasion in the Eye of the Beholder? -- Chapter 7: The Role of Chatbot Technology in the Cultural Value Proposition -- Chapter 8: Securing the Future of Artificial Intelligence -- Chapter 9: Sentiment Mining -- Chapter 10: The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics -- Chapter 11: The Future of Digital Marketing -- Compilation of References -- About the Contributors -- Index"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--MarketingInternet marketingArtificial intelligencehttps://www-igi-global-com.ezproxy.utm.my/gateway/book/318682URN:ISBN:9781668493267 |
| spellingShingle | Marketing Internet marketing Artificial intelligence Teixeira, Sandrina, 1975-, editor 655945 Remondes, Jorge, 1971-, editor 655946 IGI Global (Online service) 631983 The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title | The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title_full | The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title_fullStr | The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title_full_unstemmed | The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title_short | The Use of Artificial Intelligence in Digital Marketing : Competitive Strategies and Tactics / |
| title_sort | use of artificial intelligence in digital marketing competitive strategies and tactics |
| topic | Marketing Internet marketing Artificial intelligence |
| url | https://www-igi-global-com.ezproxy.utm.my/gateway/book/318682 |
| work_keys_str_mv | AT teixeirasandrina1975editor655945 theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT remondesjorge1971editor655946 theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT igiglobalonlineservice631983 theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT teixeirasandrina1975editor655945 useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT remondesjorge1971editor655946 useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT igiglobalonlineservice631983 useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics |