Principles of Marketing /
This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to refle...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall,
1991
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