Principles of Marketing /
This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to refle...
| Հիմնական հեղինակներ: | , |
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| Ձևաչափ: | text |
| Լեզու: | eng |
| Հրապարակվել է: |
Englewood Cliffs, N.J. : Prentice Hall,
1991
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| Խորագրեր: |
| _version_ | 1826367419057176576 |
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| author | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.), author 301840 |
| author_facet | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.), author 301840 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text. |
| first_indexed | 2024-03-04T15:34:15Z |
| format | text |
| id | KOHA-OAI-TEST:61845 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:34:15Z |
| publishDate | 1991 |
| publisher | Englewood Cliffs, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:618452024-02-14T07:02:29ZPrinciples of Marketing / Kotler, Philip, author 301835 Armstrong, Gary (Gary M.), author 301840 textEnglewood Cliffs, N.J. : Prentice Hall,1991©1991engThis new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.Includes bibliographical references and indexes.This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.Leon Chee; GiftMarketingURN:ISBN:0137216890 |
| spellingShingle | Marketing Kotler, Philip, author 301835 Armstrong, Gary (Gary M.), author 301840 Principles of Marketing / |
| title | Principles of Marketing / |
| title_full | Principles of Marketing / |
| title_fullStr | Principles of Marketing / |
| title_full_unstemmed | Principles of Marketing / |
| title_short | Principles of Marketing / |
| title_sort | principles of marketing |
| topic | Marketing |
| work_keys_str_mv | AT kotlerphilipauthor301835 principlesofmarketing AT armstronggarygarymauthor301840 principlesofmarketing |