Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

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Bibliographic Details
Main Authors: Tybout, Alice M., Calkins, Tim, Kellogg School of Management
Format:
Language:eng
Published: Hoboken, NJ : Wiley, 2005
Subjects:
Brand name products
Customer relations

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