Principles of global marketing /
This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relev...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, N.J : Prentice-Hall,
1997
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