Corporate reputations, branding, and managing : a strategic approach to HR /

Corporate reputations, branding, and managing : a strategic approach to HR /

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Bibliographic Details
Main Authors: Martin, Graeme, 1949-, Hetrick, Susan
Format:
Language:eng
Published: Oxford, UK : Butterworth-Heinemann, 2006
Subjects:
Human resources management
Corporate image
Branding (Marketing)
Strategic planning

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