Marketing research /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Published: |
New York : John Wiley,
2001
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| Subjects: |
| _version_ | 1796661327101427712 |
|---|---|
| author | 368389 Aaker, David A. Kumar, V., 1957- Day, George S. |
| author_facet | 368389 Aaker, David A. Kumar, V., 1957- Day, George S. |
| author_sort | 368389 Aaker, David A. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T16:31:14Z |
| format | |
| id | KOHA-OAI-TEST:80820 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T16:31:14Z |
| publishDate | 2001 |
| publisher | New York : John Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:808202020-12-19T17:00:34ZMarketing research / 368389 Aaker, David A. Kumar, V., 1957- Day, George S. New York : John Wiley,200136PSZJBLMarketing researchURN:ISBN:0471363405 (hbk.) |
| spellingShingle | Marketing research 368389 Aaker, David A. Kumar, V., 1957- Day, George S. Marketing research / |
| title | Marketing research / |
| title_full | Marketing research / |
| title_fullStr | Marketing research / |
| title_full_unstemmed | Marketing research / |
| title_short | Marketing research / |
| title_sort | marketing research |
| topic | Marketing research |
| work_keys_str_mv | AT 368389aakerdavida marketingresearch AT kumarv1957 marketingresearch AT daygeorges marketingresearch |