Customer relationship management : creating competitive advantage through win-win relationship strategies /

Customer relationship management : creating competitive advantage through win-win relationship strategies /

MOHAIMINAH KHAYON;

Bibliographic Details
Main Authors: 385406 Storbacka, Kaj, Lehtinen, Jarmo R. 416412
Format:
Language:eng
Published: Singapore : McGraw-Hill, 2001
Subjects:
Customer relations

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