Customer equity : building and managing relationships as valuable assets /

Customer equity : building and managing relationships as valuable assets /

PSZJBL

Bibliographic Details
Main Authors: Blattberg, Robert C., 1942-, Getz, Gary, 1955-, Thomas, Jacquelyn S., 1969-
Format:
Language:eng
Published: Boston : Harvard Business School, 2001
Subjects:
Relationship marketing
Customer services
Customer relations
Customer loyalty

Similar Items