International marketing strategy : analysis, development and implementation /
International Marketing Strategy sets out the context, techniques and strategies involved in successful international marketing. With short case illustrations, highly illustrative case studies, summaries and discussion questions, students will find this text most useful, relevant and contemporary. W...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
London, United Kingdom : International Thomson Business,
1999
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| Subjects: |