The brand equity assessment towards Malaysian owned brand : a case study of Maxis /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2007

Bibliographic Details
Main Authors:	303604 Tee, Chee Boon, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2007
Subjects:	Brand loyalty Branding (Marketing)

Similar Items