Innovation Process: A Review of Existing Models and Development of an Alternative Model
The intense competition in today’s global business environment has forced the manufacturers to innovate products more often. However, innovation process is risky and manufacturers often aim to introduce new products with lower development costs, shorter lead time and better quality. Thus, an appro...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/10168/1/Innovation%20Process-%20A%20Review%20of%20Existing%20Models%20and%20Development%20%20of%20an%20Alternative%20Model.pdf |