The effect of product development and commercialization on competitive advantage
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set...
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| 格式: | Undergraduates Project Papers |
| 语言: | English |
| 出版: |
2016
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| 在线阅读: | http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-CD%2010375.pdf |