Identifying the Antecedents for Relationship Quality Model and Its Outcomes for Priority Banking Customers in Indonesia
Indonesian banks have started to focus on finding the right relationship quality model to be applied to their day-to-day operation, particularly for their priority banking customers (PBC) who contribute the most to their profitable growth. This study investigates firstly, whether positive emotional...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2017
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/18306/1/Identifying%20the%20Antecedents%20for%20Relationship%20Quality%20Model%20and%20Its%20Outcomes%20for%20Priority%20Banking%20Customers%20in%20Indonesia.pdf |