Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products
The purpose of this paper was to identify the key SERVQUAL factors for consumer purchase intention in the context of life insurance products in Malaysia. The study was performed based on primary data using a self-administered questionnaire from the Klang valley region of Malaysia. Using a cross-sect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Informatics Publishing Limited
2018
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20492/1/fim-2018-Shrikant-Investigating%20the%20Empirical%20Relationship%20Between%20Service1.pdf |