Review of Important Brand Loyalty Influencing Factors: State of Art
Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstated especially in recent decades as market competitions become globally fierce. Hence, to correctly underderstand the behavior of their customers or rather the antecedents of brand loyalty could be ben...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Journals
2017
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20531/1/fim-2017-shaban-Review%20of%20Important%20Brand%20Loyalty%20Influencing.pdf |