Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation i...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Future Academy
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf |