New tourism product forecasting - application of Bass Diffusion Model and Grey Forecasting Model
Previous researches usually applied Bass diffusion model (BDM) in forecasting the new product in various areas. This is the first application of BDM to the new tourism product since the model had been developed by Frank M. Bass in 1969. On the other hand, Grey forecasting model able to deal with lim...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UMP
2020
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/30354/1/New%20tourism%20product%20forecasting.pdf |