Web engagement strategies in business, government and education sector: Review

Web engagement is a user experience related to emotional, cognitive and behavioural interaction that connect to the goals and interests of the customers. There are seven (7) engagement metrics listed that used to measure web engagement. However, not all of these engagement metrics will help to achie...

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Bibliographic Details
Main Authors: Norita, Ahmad, Aziman, Abdullah
Format: Article
Language:English
Published: Penerbit UMP 2021
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/32924/1/Web%20engagement%20strategies%20in%20business%20government%20and%20education%20sector.pdf