Web engagement strategies in business, government and education sector: Review
Web engagement is a user experience related to emotional, cognitive and behavioural interaction that connect to the goals and interests of the customers. There are seven (7) engagement metrics listed that used to measure web engagement. However, not all of these engagement metrics will help to achie...
Main Authors: | Norita, Ahmad, Aziman, Abdullah |
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Format: | Article |
Language: | English |
Published: |
Penerbit UMP
2021
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/32924/1/Web%20engagement%20strategies%20in%20business%20government%20and%20education%20sector.pdf |
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