Forecasting sales demand of new Proton car using bass diffusion model
Forecasting new product or service is a critical process in marketing strategies and product performance for an organization. There are several forecasting methods to forecast new product or service and the common method use in industry nowadays is Bass diffusion model. Since the publication of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Pushpa Publishing House
2018
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| Online Access: | http://umpir.ump.edu.my/id/eprint/35120/1/2018%20FJMS%20FORECASTING%20SALES%20DEMAND%20OF%20NEW%20PROTON%20CAR%20USING%20BASS%20DIFFUSION%20MODEL.pdf |