Tourists' intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory
Purpose; This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia. Design/methodology/approach; A total of 160 valid questionnaire responses were collected via an online surv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/35213/7/Tourists%E2%80%99%20intention%20to%20visit%20green%20hotels.pdf |