The plastic of the future: Determinants for switching intention from synthetic to biodegradable plastics among the young consumers
Purpose; This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young Malaysian consumers’ switching intention towards biodegradable plastic rather than traditional plastic (synthetic plastics)...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/36590/1/The%20plastic%20of%20future.pdf http://umpir.ump.edu.my/id/eprint/36590/7/The%20plastic%20of%20the%20future-%20Determinants%20for%20switching%20intention.pdf |