Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers
New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing sma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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Inderscience
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf |