Exploring determinants of social media addiction in higher education through the integrated lenses of technology acceptance model (TAM) and usage habit

Purpose: This research aims to build on the pre-existing corpus of literature through the integration of the technology acceptance model (TAM) and usage habit to more accurately capture the determinants associated with social media addiction among university students. This study seeks to delineate h...

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Bibliographic Details
Main Authors: Norazha, Paiman, Muhammad Ashraf, Fauzi
Format: Article
Language:English
English
Published: Emerald Publishing Limited 2023
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/39798/1/2023_JARHE_Exploring%20determinants%20of%20social%20media.pdf
http://umpir.ump.edu.my/id/eprint/39798/7/Exploring%20determinants%20of%20social%20media%20addiction%20in%20higher%20education.pdf