Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Association of Consumer and Family Economics (MACFEA)
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf |