Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmati...
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| Format: | Article |
| Language: | English |
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Malaysian Association of Consumer and Family Economics (MACFEA)
2022
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| Online Access: | http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf |
| _version_ | 1825815367804518400 |
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| author | Nik Syuhailah, Nik Hussin Zuraimi, Abdul Aziz Nurul Ashykin, Abd Aziz |
| author_facet | Nik Syuhailah, Nik Hussin Zuraimi, Abdul Aziz Nurul Ashykin, Abd Aziz |
| author_sort | Nik Syuhailah, Nik Hussin |
| collection | UMP |
| description | This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmation Theory (ECT), a mediational model was proposed in this study, which linked service quality with customer behavioural intention via perceived trust and emotional satisfaction. Upon employing a purposive sampling method, this study used survey questionnaires for data collection involving a total of 364 valid questionnaires. Data for this study were analysed using Statistical Package for Social Sciences (SPSS 23) and Partial Least Squares-Structural Equation Modelling (PLS-SEM) Version 3.2.9 to examine the posited research hypotheses. The results reveal that generally all the relationships tested in this study are supported. This study’s results contribute to the consumer behaviour theory and expand the understanding of how childcare providers can sustain in the market. The paper ends with a discussion, implications, limitations, and suggestions for future research. |
| first_indexed | 2024-03-06T13:12:27Z |
| format | Article |
| id | UMPir39815 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T13:12:27Z |
| publishDate | 2022 |
| publisher | Malaysian Association of Consumer and Family Economics (MACFEA) |
| record_format | dspace |
| spelling | UMPir398152024-01-10T04:14:34Z http://umpir.ump.edu.my/id/eprint/39815/ Do childcare centres understand parents? Looking from the perspective of parent behavioural intention Nik Syuhailah, Nik Hussin Zuraimi, Abdul Aziz Nurul Ashykin, Abd Aziz BF Psychology H Social Sciences (General) This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmation Theory (ECT), a mediational model was proposed in this study, which linked service quality with customer behavioural intention via perceived trust and emotional satisfaction. Upon employing a purposive sampling method, this study used survey questionnaires for data collection involving a total of 364 valid questionnaires. Data for this study were analysed using Statistical Package for Social Sciences (SPSS 23) and Partial Least Squares-Structural Equation Modelling (PLS-SEM) Version 3.2.9 to examine the posited research hypotheses. The results reveal that generally all the relationships tested in this study are supported. This study’s results contribute to the consumer behaviour theory and expand the understanding of how childcare providers can sustain in the market. The paper ends with a discussion, implications, limitations, and suggestions for future research. Malaysian Association of Consumer and Family Economics (MACFEA) 2022 Article PeerReviewed pdf en cc_by_sa_4 http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf Nik Syuhailah, Nik Hussin and Zuraimi, Abdul Aziz and Nurul Ashykin, Abd Aziz (2022) Do childcare centres understand parents? Looking from the perspective of parent behavioural intention. Malaysian Journal of Consumer and Family Economics (MAJCAFE), 29 (2022). pp. 448-482. ISSN 1511 2802. (Published) https://www.majcafe.com/do-childcare-centres-understand-parents-looking-from-the-perspective-of-parent-behavioural-intention/ |
| spellingShingle | BF Psychology H Social Sciences (General) Nik Syuhailah, Nik Hussin Zuraimi, Abdul Aziz Nurul Ashykin, Abd Aziz Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title | Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title_full | Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title_fullStr | Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title_full_unstemmed | Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title_short | Do childcare centres understand parents? Looking from the perspective of parent behavioural intention |
| title_sort | do childcare centres understand parents looking from the perspective of parent behavioural intention |
| topic | BF Psychology H Social Sciences (General) |
| url | http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf |
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