Do childcare centres understand parents? Looking from the perspective of parent behavioural intention

Do childcare centres understand parents? Looking from the perspective of parent behavioural intention

This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmati...

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Bibliographic Details
Main Authors: Nik Syuhailah, Nik Hussin, Zuraimi, Abdul Aziz, Nurul Ashykin, Abd Aziz
Format: Article
Language:English
Published: Malaysian Association of Consumer and Family Economics (MACFEA) 2022
Subjects:
BF Psychology
H Social Sciences (General)
Online Access:http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf

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