Franchising for Global Distribution: A Systematic Review
Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association (KODISA)
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/39817/1/Franchising%20for%20Global%20Distribution_%20A%20Systematic%20Review.pdf |