The Success Factor of Spirituality Towards Customer Satisfaction
Spirituality is a fundamental aspect of our inner identity that shapes our behaviour in society and cognitive processes. While previous research has primarily examined spirituality from a religious perspective, marketing scholars are now exploring how individuals interact with spiritual products, se...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn. Bhd.
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/40417/1/The%20Success%20Factor%20of%20Spirituality%20Towards%20Customer%20Satisfaction.pdf |