Technology adoption in franchising business: Understanding factors and challenges
In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of tech...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2023
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| Online Access: | http://umpir.ump.edu.my/id/eprint/40691/1/Technology%20adoption%20in%20franchising%20business.pdf |