Predictive modelling on competitor analysis performance by using generalised linear models and machine learning approach

Competitive analysis in digital and technology is trending in the business field. However, the field of digital and technology in the business world is vast and challenging to analyse. The purpose of this research is first to identify the success factor which represent the company performance. Secon...

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Detalhes bibliográficos
Principais autores: Noryanti, Muhammad, Mohamad Nadzman, Mohd Amin, Rose Adzreen, Adnan, Nunkaw, Orasa
Formato: Artigo
Idioma:English
Publicado em: Semarak Ilmu Publishing 2025
Assuntos:
Acesso em linha:http://umpir.ump.edu.my/id/eprint/41580/1/Predictive%20modelling%20on%20competitor%20analysis%20performance%20by%20using%20generalised.pdf