Predictive modelling on competitor analysis performance by using generalised linear models and machine learning approach

Competitive analysis in digital and technology is trending in the business field. However, the field of digital and technology in the business world is vast and challenging to analyse. The purpose of this research is first to identify the success factor which represent the company performance. Secon...

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Bibliographic Details
Main Authors: Noryanti, Muhammad, Mohamad Nadzman, Mohd Amin, Rose Adzreen, Adnan, Nunkaw, Orasa
Format: Article
Language:English
Published: Semarak Ilmu Publishing 2025
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/41580/1/Predictive%20modelling%20on%20competitor%20analysis%20performance%20by%20using%20generalised.pdf