Social media influencer marketing: Science mapping of the present and future trends
Purpose: This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media influencer marketing is one of the most effectiv...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42037/1/2024_IJQSS_Social%20media%20influencers.pdf http://umpir.ump.edu.my/id/eprint/42037/7/Social%20media%20influencer%20marketing_ABST.pdf |