Unveiling current and future trends in customer banking experience research: A bibliometric analysis
Purpose: This research is the first to use bibliometric analysis to provide insight into the landscape and forecast the future of customer experience research in the banking sector. Design/methodology/approach: We used bibliographic coupling and co-word analysis to delineate the existing knowledge s...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42048/1/2024_Kybernetes_customer%20banking%20experience.pdf http://umpir.ump.edu.my/id/eprint/42048/7/Unveiling%20current%20and%20future%20trends%20in%20customer%20banking%20experience%20research.pdf |