A dual-focused approach to e-commerce product ranking: Leveraging search engine optimization and search engine marketing
E-commerce platforms and Websites use search engine optimization (SEO) and search engine marketing (SEM) to enhance ranking on search engines. SEO involves improving the website's organic visibility of search engine results. In contrast, SEM is critical in enhancing website visibility through s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Elsevier
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42692/1/A%20dual-focused%20approach%20to%20e-commerce%20product%20ranking-%20Leveraging%20search%20engine%20optimization.pdf http://umpir.ump.edu.my/id/eprint/42692/7/A%20Dual-Focused%20Approach%20to%20E-Commerce%20Product%20Ranking.pdf |